The Mill, a quality, broadsheet-style newsletter delivered by email in Manchester, is probably the most significant experiment in UK local news markets of the past few years. The reader-funded publisher has achieved remarkable success, receiving praise for its journalism and achieving 40,000 free and 2,500 paid subscribers in
Clean, tightly written and edited newsletters spearhead Community Impact’s new growth strategy.
From indie creators to international publishing groups, the email newsletter is gaining significant traction as a nimble, flexible and low cost publishing vehicle. There's nowhere it's needed more than the local news sector.
Ann Handley more than 42,000 newsletter subscribers. Her newsletter is a "letter" from one person to another.
When City Cast launched in October 2020, founder and chief executive David Plotz said he was on a mission to reignite engagement in communities through local reporting.
FT Inside Politics is written by Stephen Bush, the paper’s associate editor and columnist. The newsletter is part of a trial as a standalone newsletter and the results will be followed closely by international news publishers.
If you break into smirk at behind the scenes antics of sporting folk and want a regular dose of humour, look no further than The Upshot. But as well as the giggles, this workmanlike newsletter has lessons for publishers on how to be entertaining, habit forming and unique.
NEWSLETTER DATA FREQUENCY: Daily Mon-Fri, plus weekend round-up TYPE: Consumer, women PURPOSE: News for professional women, shopping LAUNCHED: 2012 SUBSCRIBERS: 7m+ WORD COUNT: 1,234 SENT FROM: firstname.lastname@example.org SUBJECT LINE: Daily Skimm: That bear's worth fourteen million DESIGN: Powder blue, modern sans serif font, no emojis A