Coaching and consultancy
Print magazines and newspapers face many well-known challenges.
Falling advertising revenues, online competition, declining reader attention spans.
I built two independent publishing businesses with email as the main distribution, marketing and retention vehicle.
They served paying subscribers around the world with valued and trusted content.
I believe magazine and newspaper publishers are seriously overlooking the financial benefits that come with using email as a low cost publishing add-on.
Email is the most powerful marketing engagement tool ever invented.
Because it’s low-tech and unfashionable it gets neglected.
Any magazine or newspaper publisher can start an email newsletter strategy in days.
With greater reader engagement through email come these benefits:
- Higher retention rates = higher renewal revenue
- More reader data and more targeted promotions = more ad revenue
- More reader feedback, greater engagement = more ad revenue
- Spin-off publication revenue
- Email sponsorship revenue
- Ancillary product revenue
If you'd like to work with me to introduce an email newsletter strategy to your magazine or newspaper, get in touch.
Email: [email protected]
Call, text or Whatsapp me on: 07388 672802
If it's too soon, keep in touch by following me on LinkedIn, where I post every weekday on this subject.