Worship clicks, not readers
The top question I get asked about Go Devon!
How many subscribers do you have?
Topic
advertising
A collection of 8 issues
CN#23. "No cops, courts or sports." Community Impact's audience strategy, business model, tech stack and growth plans
CN#14. Deep dive into 6AM City’s tech stack, audience strategy and unit economics
Scaling a single newsletter business is hard enough. Delivering a sustainable local news model to 25 US cities and laying the foundations for another 50 takes the challenge to another level.
In an interview with Champion Newsletters, 6AM City's co-founder and chief operating officer Ryan Heafy shared the
CN#12. Elevator: Eye and brain candy for 700,000 upscale men
NEWSLETTER DATA
FREQUENCY: Daily, Sunday to Friday
TYPE: Consumer
TARGET AUDIENCE: Affluent English-speaking males
SUBSCRIBERS: 700,000
WORD COUNT: 500
SENT FROM: yo@gettheelevator.com
SUBJECT LINE: ELEVATOR | 01.09.23
DESIGN: Minimalist, large sans serif text, big colour curated photographs.
Striking, punchy, editorial
It's a rare newsletter
CN#11. Ben Settle: Copywriter extraordinaire with a 40,000 list
NEWSLETTER DATA
TYPE: Professional
FREQUENCY: Daily (7 days)
PURPOSE: Sales of Ben Settle's copywriting newsletter, affiliate products, and occasional classified advertising.
LAUNCHED: 1998
SUBSCRIBERS: 40,000
WORD COUNT: 345
SENT FROM: ben@bensettle.com
SUBJECT LINE: How Hollywood’s most bizarre & reclusive movie director creates frothing-at-the-mouth fans
CN#8. Popbitch: A 22-year-old minimalist newsletter with 300,000 subscribers
STATUS: Weekly, Thursdays
NEWSLETTER TYPE: Consumer
PURPOSE: Engagement through celebrity gossip, satire and cruel humour.
LAUNCHED: 2000
SUBSCRIBERS: 300,000
WORD COUNT: 1,601
SENT FROM: server@popbitch.com, no personalisation.
SUBJECT LINE: Legendary Love Cannon
DESIGN
It’s a minimalist hand-crafted look, with even the logo created from typewriter-style
CN#4. Why 4m readers start their day with Morning Brew
Featured Newsletter: Morning Brew
Status: Daily, consumer, free
Newsletter Type: Engagement + Sales
Purpose: To inform and entertain readers, covering the latest news from Wall St to Silicon Valley. “Informative, witty, and everything you need to start your day.”
Launched: 2015
Subscribers: 4 million
Word count: 2,142
Sent from: Morning
CN#1. Impactful local news coverage at BOSToday
Featured Newsletter: BOSToday
Status: Daily, consumer, free
Newsletter Type: Engagement + Sales
Purpose: Engagement “through daily newsletters that aggregate the most positive, impactful local news + events” according to the publisher.
BOSToday is the Boston, Massachusetts version of 24 daily newsletters owned by 6AM City, which has a total of 1m free