Topic

engagement

A collection of 14 issues

Slick tyres, less friction

I bought some slick tyres for my mountain bike, replacing the knobbly ones. Now I'm gunning around 20% faster, swerving traffic cones, bunny-hopping onto pavements, going through red lights, making myself a nuisance. OK, that’s me getting carried away. I’m actually a very polite cyclist and

Worship clicks, not readers

The top question I get asked about Go Devon! How many subscribers do you have?

CN#24. User-first newsletters spearhead Community Impact's growth strategy

Clean, tightly written and edited newsletters spearhead Community Impact’s new growth strategy.

CN#20. Hey DC by City Cast: There's more than one way to reinvent local news

When City Cast launched in October 2020, founder and chief executive David Plotz said he was on a mission to reignite engagement in communities through local reporting.

CN#19. FT Inside Politics: Like sharing a pint with a knowledgable friend

FT Inside Politics is written by Stephen Bush, the paper’s associate editor and columnist. The newsletter is part of a trial as a standalone newsletter and the results will be followed closely by international news publishers.

CN#18. The Upshot: Sports gossip you won't hear anywhere else

If you break into smirk at behind the scenes antics of sporting folk and want a regular dose of humour, look no further than The Upshot. But as well as the giggles, this workmanlike newsletter has lessons for publishers on how to be entertaining, habit forming and unique.

CN#12. Elevator: Eye and brain candy for 700,000 upscale men

NEWSLETTER DATA FREQUENCY: Daily, Sunday to Friday TYPE: Consumer TARGET AUDIENCE: Affluent English-speaking males SUBSCRIBERS: 700,000 WORD COUNT: 500 SENT FROM: yo@gettheelevator.com SUBJECT LINE: ELEVATOR | 01.09.23 DESIGN: Minimalist, large sans serif text, big colour curated photographs. Striking, punchy, editorial It's a rare newsletter

CN#11. Ben Settle: Copywriter extraordinaire with a 40,000 list

NEWSLETTER DATA TYPE: Professional FREQUENCY: Daily (7 days) PURPOSE: Sales of Ben Settle's copywriting newsletter, affiliate products, and occasional classified advertising. LAUNCHED: 1998 SUBSCRIBERS: 40,000 WORD COUNT: 345 SENT FROM: ben@bensettle.com SUBJECT LINE: How Hollywood’s most bizarre & reclusive movie director creates frothing-at-the-mouth fans

CN#9. The Pragmatic Engineer: IT newsletter with a high-earning audience

FREQUENCY: Usually twice a week (paid). Monthly (free). NEWSLETTER TYPE: Professional, Engagement PURPOSE: Helping software engineers and managers by uncovering solutions to software challenges at big tech and high-growth startups. LAUNCHED: 2021 SUBSCRIBERS: 220,000 free and paid WORD COUNT: 4,572 (shortened, free version) SENT FROM: pragmaticengineer@substack.com

CN#8. Popbitch: A 22-year-old minimalist newsletter with 300,000 subscribers

STATUS: Weekly, Thursdays NEWSLETTER TYPE: Consumer PURPOSE: Engagement through celebrity gossip, satire and cruel humour. LAUNCHED: 2000 SUBSCRIBERS: 300,000 WORD COUNT: 1,601 SENT FROM: server@popbitch.com, no personalisation. SUBJECT LINE: Legendary Love Cannon DESIGN It’s a minimalist hand-crafted look, with even the logo created from typewriter-style