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Selling with email works best when it stops feeling like selling at all.

When people open your emails without hesitation, read them to the end, and trust what you say, over weeks and months, selling is like rolling down a hill.

This is the exact strategy I used to sell £5m+ of goods and services through email.

With inboxes stuffed full of tacky sales messages, trust and authenticity stands out more than ever.

For weekly advice on engagement-first email selling, without those icky tactics, sign up to Champion Newsletters and follow me on LinkedIn