Andy Griffiths, newsletter consultant

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Publishing update

Dear Subscribers, I owe you an explanation. You havn't seen a new issue of Champion Newsletters for months. By now I was hoping to be publishing again but an annoyingly persistent bout of long COVID has put paid to that. I've reduced my working hours by

CN#26. Is The Mill a model for the future of local journalism?

The Mill, a quality, broadsheet-style newsletter delivered by email in Manchester, is probably the most significant experiment in UK local news markets of the past few years. The reader-funded publisher has achieved remarkable success, receiving praise for its journalism and achieving 40,000 free and 2,500 paid subscribers in

CN#25. The Hustle: 7 best curation tactics every newsletter publisher should employ

Curation is the secret weapon of email newsletters and The Hustle was one of the first to adopt a "no bullshit" approach. The skills required are relevant subject matter selection, analysis and summarising, tighter, zappier writing, interest hooks, entertainment and use of graphics. In this issue we breakdown

CN#24. User-first newsletters spearhead Community Impact's growth strategy

Clean, tightly written and edited newsletters spearhead Community Impact’s new growth strategy.

CN#23. "No cops, courts or sports." Community Impact's audience strategy, business model, tech stack and growth plans

CN#22. Building a stronger future: How local newsrooms can harness email newsletters for revenue

From indie creators to international publishing groups, the email newsletter is gaining significant traction as a nimble, flexible and low cost publishing vehicle. There's nowhere it's needed more than the local news sector.

CN#21. Lessons From Ann Handley, queen of newsletter engagement

Ann Handley more than 42,000 newsletter subscribers. Her newsletter is a "letter" from one person to another.

CN#20. Hey DC by City Cast: There's more than one way to reinvent local news

When City Cast launched in October 2020, founder and chief executive David Plotz said he was on a mission to reignite engagement in communities through local reporting.

CN#19. FT Inside Politics: Like sharing a pint with a knowledgable friend

FT Inside Politics is written by Stephen Bush, the paper’s associate editor and columnist. The newsletter is part of a trial as a standalone newsletter and the results will be followed closely by international news publishers.

CN#18. The Upshot: Sports gossip you won't hear anywhere else

If you break into smirk at behind the scenes antics of sporting folk and want a regular dose of humour, look no further than The Upshot. But as well as the giggles, this workmanlike newsletter has lessons for publishers on how to be entertaining, habit forming and unique.