Andy Griffiths

Background drum beat, trumpet fanfare… Is the circus in town? National holiday? King and Queen arriving?  No, no. It's just the stupendous build-up as ITV News takes to the airwaves. Tap tap tap, boom, parp, (bongs at 10 o'clock) and the eye-candy presenters beckon you in,

I was once told the average number of newsletters anyone has time to read regularly is 15. A difficult statistic to verify, but it depends what you mean by “read regularly”. But whether it’s 15 or 50, here’s the bottom line: For your newsletter to succeed, it has

As anyone who travels on a National Express coach knows, the onboard toilet easily qualifies as an operational challenge. Long distance coaches offer limited comfort breaks, so a place to pee is essential. Unfortunately, mobile sanitation is not as good in practice as it might be in theory. If you’

A prospective client asked me to pitch for newsletter work. Here’s what I said: (name and product changed)  ~~~~~~~~~~~~~~~~~~~~ “Dear Peter, Following on from your email... My insight, from having started and run several businesses with 100% of sales from email newsletters, is that they can be an engine of

The Mill, a quality, broadsheet-style newsletter delivered by email in Manchester, is probably the most significant experiment in UK local news markets of the past few years. The reader-funded publisher has achieved remarkable success, receiving praise for its journalism and achieving 40,000 free and 2,500 paid subscribers in