Andy Griffiths

Andy Griffiths

Newsletter consultant. Helping businesses to sell by building, nurturing and engaging with audiences.

📍 England

Let's face it...

A recent social media post by an award winning photographer asked: “Is it time to put your face on the cover of your business?” My reply: “People buy from people. You should definitely put your face in your newsletter.” In my inbox, nearly all my favourite newsletter writers have their

Slick tyres, less friction

I bought some slick tyres for my mountain bike, replacing the knobbly ones. Now I'm gunning around 20% faster, swerving traffic cones, bunny-hopping onto pavements, going through red lights, making myself a nuisance. OK, that’s me getting carried away. I’m actually a very polite cyclist and

Be honest. Are you a spammer?

A “compers” newsletter is running a competition to find the fullest inbox. Leading so far is Rebecca with 600,000 unread messages. Wow! It's just a bit of silly fun, but what do chock-a-block inboxes actually tell us? First, that email is massively successful, still going strong after

Worship clicks, not readers

The top question I get asked about Go Devon! How many subscribers do you have?

CN#26. Is The Mill a model for the future of local journalism?

The Mill, a quality, broadsheet-style newsletter delivered by email in Manchester, is probably the most significant experiment in UK local news markets of the past few years. The reader-funded publisher has achieved remarkable success, receiving praise for its journalism and achieving 40,000 free and 2,500 paid subscribers in

CN#25. The Hustle: 7 best curation tactics every newsletter publisher should employ

Curation is the secret weapon of email newsletters and The Hustle was one of the first to adopt a "no bullshit" approach. The skills required are relevant subject matter selection, analysis and summarising, tighter, zappier writing, interest hooks, entertainment and use of graphics. In this issue we breakdown

CN#24. User-first newsletters spearhead Community Impact's growth strategy

Clean, tightly written and edited newsletters spearhead Community Impact’s new growth strategy.

CN#23. "No cops, courts or sports." Community Impact's audience strategy, business model, tech stack and growth plans

CN#22. Building a stronger future: How local newsrooms can harness email newsletters for revenue

From indie creators to international publishing groups, the email newsletter is gaining significant traction as a nimble, flexible and low cost publishing vehicle. There's nowhere it's needed more than the local news sector.

CN#21. Lessons From Ann Handley, queen of newsletter engagement

Ann Handley has more than 42,000 newsletter subscribers. Her newsletter is a "letter" from one person to another.