Andy Griffiths

Andy Griffiths

Newsletter consultant. Helping businesses to sell by building, nurturing and engaging with audiences.

📍 England

CN#25. The Hustle: 7 best curation tactics every newsletter publisher should employ

Curation is the secret weapon of email newsletters and The Hustle was one of the first to adopt a "no bullshit" approach. The skills required are relevant subject matter selection, analysis and summarising, tighter, zappier writing, interest hooks, entertainment and use of graphics. In this issue we breakdown

CN#24. User-first newsletters spearhead Community Impact's growth strategy

Clean, tightly written and edited newsletters spearhead Community Impact’s new growth strategy.

CN#23. "No cops, courts or sports." Community Impact's audience strategy, business model, tech stack and growth plans

CN#22. Building a stronger future: How local newsrooms can harness email newsletters for revenue

From indie creators to international publishing groups, the email newsletter is gaining significant traction as a nimble, flexible and low cost publishing vehicle. There's nowhere it's needed more than the local news sector.

CN#21. Lessons From Ann Handley, queen of newsletter engagement

Ann Handley has more than 42,000 newsletter subscribers. Her newsletter is a "letter" from one person to another.

CN#20. Hey DC by City Cast: There's more than one way to reinvent local news

When City Cast launched in October 2020, founder and chief executive David Plotz said he was on a mission to reignite engagement in communities through local reporting.

CN#19. FT Inside Politics: Like sharing a pint with a knowledgable friend

FT Inside Politics is written by Stephen Bush, the paper’s associate editor and columnist. The newsletter is part of a trial as a standalone newsletter and the results will be followed closely by international news publishers.

CN#18. The Upshot: Sports gossip you won't hear anywhere else

If you break into smirk at behind the scenes antics of sporting folk and want a regular dose of humour, look no further than The Upshot. But as well as the giggles, this workmanlike newsletter has lessons for publishers on how to be entertaining, habit forming and unique.

CN#17. International news meets self-care and online shopping in Daily Skimm

NEWSLETTER DATA FREQUENCY: Daily Mon-Fri, plus weekend round-up TYPE: Consumer, women PURPOSE: News for professional women, shopping LAUNCHED: 2012 SUBSCRIBERS: 7m+ WORD COUNT: 1,234 SENT FROM: dailyskimm@morning7.theskimm.com SUBJECT LINE: Daily Skimm: That bear's worth fourteen million DESIGN: Powder blue, modern sans serif font, no

CN#16. Gardeners' World: Great newsletter, but the website hurts my head

NEWSLETTER DATA FREQUENCY: Weekly TYPE: Consumer, specialist PURPOSE: Traffic generation SUBSCRIBERS: Not disclosed, but see social media data (below) for an idea of scale. WORD COUNT: 459 SENT FROM: Gardeners’ World. website@gardenersworld.com SUBJECT LINE: Plants to prune now DESIGN. Modular blocks, big colour pictures, professional graphics, sans serif