Andy Griffiths

Andy Griffiths

Newsletter consultant. Helping businesses to sell by building, nurturing and engaging with audiences.

📍 England

CN#17. International news meets self-care and online shopping in Daily Skimm

NEWSLETTER DATA FREQUENCY: Daily Mon-Fri, plus weekend round-up TYPE: Consumer, women PURPOSE: News for professional women, shopping LAUNCHED: 2012 SUBSCRIBERS: 7m+ WORD COUNT: 1,234 SENT FROM: dailyskimm@morning7.theskimm.com SUBJECT LINE: Daily Skimm: That bear's worth fourteen million DESIGN: Powder blue, modern sans serif font, no

CN#16. Gardeners' World: Great newsletter, but the website hurts my head

NEWSLETTER DATA FREQUENCY: Weekly TYPE: Consumer, specialist PURPOSE: Traffic generation SUBSCRIBERS: Not disclosed, but see social media data (below) for an idea of scale. WORD COUNT: 459 SENT FROM: Gardeners’ World. website@gardenersworld.com SUBJECT LINE: Plants to prune now DESIGN. Modular blocks, big colour pictures, professional graphics, sans serif

CN#15. Being human: A rare but significant personal touch from The Economist

NEWSLETTER DATA TITLE: The Economist Today (Sunday edition) FREQUENCY: Every Sunday TYPE: News, consumer PURPOSE: Engagement and sales LAUNCHED: January 2022 SUBSCRIBERS: 1.5 million WORD COUNT: 769 SENT FROM: Adam Roberts at The Economist SUBJECT LINE: Russia’s population nightmare is going to get even worse DESIGN: Clean and

CN#14. Deep dive into 6AM City’s tech stack, audience strategy and unit economics

Scaling a single newsletter business is hard enough. Delivering a sustainable local news model to 25 US cities and laying the foundations for another 50 takes the challenge to another level. In an interview with Champion Newsletters, 6AM City's co-founder and chief operating officer Ryan Heafy shared the

CN#13. Fortune & Freedom: Freemium on steroids in a controversial $1 billion empire

Fortune & Freedom is one of more than 100 newsletters under the loose umbrella of The Agora, a newsletter giant offering advice on wealth or health to millions of free and paying subscribers.

CN#12. Elevator: Eye and brain candy for 700,000 upscale men

NEWSLETTER DATA FREQUENCY: Daily, Sunday to Friday TYPE: Consumer TARGET AUDIENCE: Affluent English-speaking males SUBSCRIBERS: 700,000 WORD COUNT: 500 SENT FROM: yo@gettheelevator.com SUBJECT LINE: ELEVATOR | 01.09.23 DESIGN: Minimalist, large sans serif text, big colour curated photographs. Striking, punchy, editorial It's a rare newsletter

CN#11. Ben Settle: Copywriter extraordinaire with a 40,000 list

NEWSLETTER DATA TYPE: Professional FREQUENCY: Daily (7 days) PURPOSE: Sales of Ben Settle's copywriting newsletter, affiliate products, and occasional classified advertising. LAUNCHED: 1998 SUBSCRIBERS: 40,000 WORD COUNT: 345 SENT FROM: ben@bensettle.com SUBJECT LINE: How Hollywood’s most bizarre & reclusive movie director creates frothing-at-the-mouth fans

CN#10. Axios: $0 to $525m in just 6 years

NEWSLETTER DATA FREQUENCY: Daily TYPE: Consumer, Engagement PURPOSE: “Get smarter, faster with the most consequential news unfolding in Chicago.” LAUNCHED: 2021 SUBSCRIBERS: 120,000 WORD COUNT: 1,318 SENT FROM: chicago@axios.com SUBJECT LINE: Leaf composting plunges DESIGN: Times family serif text with full width colour news-related photos and

CN#9. The Pragmatic Engineer: IT newsletter with a high-earning audience

FREQUENCY: Usually twice a week (paid). Monthly (free). NEWSLETTER TYPE: Professional, Engagement PURPOSE: Helping software engineers and managers by uncovering solutions to software challenges at big tech and high-growth startups. LAUNCHED: 2021 SUBSCRIBERS: 220,000 free and paid WORD COUNT: 4,572 (shortened, free version) SENT FROM: pragmaticengineer@substack.com

CN#8. Popbitch: A 22-year-old minimalist newsletter with 300,000 subscribers

STATUS: Weekly, Thursdays NEWSLETTER TYPE: Consumer PURPOSE: Engagement through celebrity gossip, satire and cruel humour. LAUNCHED: 2000 SUBSCRIBERS: 300,000 WORD COUNT: 1,601 SENT FROM: server@popbitch.com, no personalisation. SUBJECT LINE: Legendary Love Cannon DESIGN It’s a minimalist hand-crafted look, with even the logo created from typewriter-style