Andy Griffiths
CN#10. Axios: $0 to $525m in just 6 years
CN#9. The Pragmatic Engineer: IT newsletter with a high-earning audience
CN#8. Popbitch: A 22-year-old minimalist newsletter with 300,000 subscribers
CN#7. Semafor Flagship: Reinventing global news coverage
STATUS: Consumer, weekday daily, free
NEWSLETTER TYPE: Engagement
PURPOSE: “Understand the most important news and ideas shaping the world every weekday morning in your inbox.” Target audience is "premium general interest and cross border thinkers”.
LAUNCHED: October 2022
SUBSCRIBERS: Not disclosed.
WORD COUNT: 2,049
SENT FROM: Semafor Flagship
CN#6. Inside James Clear's habits and growth newsletter
CN#5. Donations and "pay what you can" strategies
Summary
◾️Donations and “pay what you can” options are increasingly popular additional income sources for newsletter publishers, alongside advertising, subscriptions and affiliate commissions.
◾️To promote these options, publishers use multiple price points, additional member benefits, emotional appeals, and highlight the positive effects of contributions.
◾️The trend can shift the publisher-reader
CN#4. Why 4m readers start their day with Morning Brew
CN#3. Bob Hoffman, The Ad Contrarian, hero newsletter
CN#2. Best Practice Sign-Up Copy And Design To Maximise List Growth
To maximise free sign-ups, adopt these key design and copy writing tactics and features used by top newsletter publishers.
1. An attention-grabbing, benefit-driven headline
With attention spans counted in milliseconds, your headline may be your only shot at persuading someone to take action, so it has to work hard.
Strike