Andy Griffiths

Andy Griffiths

Newsletter consultant. Helping businesses to sell by building, nurturing and engaging with audiences.

📍 England

CN#5. Donations and "pay what you can" strategies

Summary ◾️Donations and “pay what you can” options are increasingly popular additional income sources for newsletter publishers, alongside advertising, subscriptions and affiliate commissions. ◾️To promote these options, publishers use multiple price points, additional member benefits, emotional appeals, and highlight the positive effects of contributions. ◾️The trend can shift the publisher-reader

CN#4. Why 4m readers start their day with Morning Brew

Featured Newsletter: Morning Brew Status: Daily, consumer, free Newsletter Type: Engagement + Sales Purpose: To inform and entertain readers, covering the latest news from Wall St to Silicon Valley. “Informative, witty, and everything you need to start your day.” Launched: 2015 Subscribers: 4 million Word count: 2,142 Sent from: Morning

CN#3. Bob Hoffman, The Ad Contrarian, hero newsletter

Featured Newsletter: The Ad Contrarian Newsletter Status: Weekly, professional, free Newsletter Type: Hero, Engagement Purpose: Spreading the views and raising the profile of Bob Hoffman, a veteran US advertising and marketing commentator who doesn’t mince his words. The target audience is "anyone interested in advertising or marketing"

CN#1. Impactful local news coverage at BOSToday

Peek inside the best newsletter playbooks...

Learn what’s working for editorial and reader engagement, product marketing and revenue generation, in the following sectors: National newspapers Local newspapers Business, specialist and consumer magazines Business and industry newsletters Independent newsletters