Andy Griffiths
CN#13. Fortune & Freedom: Freemium on steroids in a controversial $1 billion empire
Fortune & Freedom is one of more than 100 newsletters under the loose umbrella of The Agora, a newsletter giant offering advice on wealth or health to millions of free and paying subscribers.
CN#12. Elevator: Eye and brain candy for 700,000 upscale men
CN#11. Ben Settle: Copywriter extraordinaire with a 40,000 list
CN#10. Axios: $0 to $525m in just 6 years
CN#9. The Pragmatic Engineer: IT newsletter with a high-earning audience
CN#8. Popbitch: A 22-year-old minimalist newsletter with 300,000 subscribers
CN#7. Semafor Flagship: Reinventing global news coverage
STATUS: Consumer, weekday daily, free
NEWSLETTER TYPE: Engagement
PURPOSE: “Understand the most important news and ideas shaping the world every weekday morning in your inbox.” Target audience is "premium general interest and cross border thinkers”.
LAUNCHED: October 2022
SUBSCRIBERS: Not disclosed.
WORD COUNT: 2,049
SENT FROM: Semafor Flagship
CN#6. Inside James Clear's habits and growth newsletter
CN#5. Donations and "pay what you can" strategies
Summary
◾️Donations and “pay what you can” options are increasingly popular additional income sources for newsletter publishers, alongside advertising, subscriptions and affiliate commissions.
◾️To promote these options, publishers use multiple price points, additional member benefits, emotional appeals, and highlight the positive effects of contributions.
◾️The trend can shift the publisher-reader