Turning newsletters into revenue generators
If your newsletter isn’t driving clicks, enquiries or sales, I can help. You'll get the benefit of my 30 years experience in newsletters.
Initial call (15 mins, free) A quick call to understand your newsletter, audience, and the biggest commercial opportunity. I’ll tell you honestly if I can help — and what I’d recommend next. Book here
1:1 Strategy Call (£100, 60 mins) We’ll identify the most profitable angle in your newsletter and turn it into a clear, sellable offer you can use immediately. Ideal if you want clarity on positioning, offers, or monetisation. Email me
Newsletter Review (£500) If your newsletter isn’t making money, or could be making more, this is where to start. Send me your last 10 emails and I’ll:
- identify what’s holding back engagement and clicks
- pinpoint missed commercial opportunities
- give you a clear, step-by-step plan to increase revenue
You’ll get a practical plan you can implement immediately. Email me
Consultancy (£550 / day) Hands-on support to build, position, and monetise your newsletter properly. Typical work includes:
- offer development
- landing page strategy
- monetisation planning
- improving engagement and conversion
Note: I only take on a small number of consultancy clients at a time. Email me
(If you're not sure where to start, book the free call).
More about me and how can I help you, specifically
I've worked hands-on at newspapers, magazines, newsletters and launched and grown 4 newsletter businesses over 30 years. I can advise on any of the following:
- Market and audience research
- Product concept development
- Launch strategies
- Subscription strategies
- Free and paid marketing strategies
- Creating add-on content products, such as e-books
- Partnership and sponsorship strategies
- Newsletter and website acquisition
- Finance and fund-raising
- Affiliate schemes
- Writing, newsgathering, sub-editing and editing
- Establishing house style and tone
- Managing writers and designers
Newsletters created and launched
Titles launched and developed between 1995 and 2023 by Newsletter Publishing Ltd, Red Sky Research Ltd (sold to a private buyer 2006) and Green Star Media Ltd:
- NatWest Bank newsletter
- The AIM Newsletter
- The AIM & OFEX Deal Monitor
- Small Cap Shares
- Tech Shares
- Euro Shares
- The EASDAQ Investor
- Insinger Townsley Research
- Mears Group newsletter
- Telford Homes newsletter
- Better Rugby Coaching
- Rugby Coach Weekly
- Better Soccer Coaching
- Soccer Coach Weekly
- Basketball Coach Weekly
- International Rugby Coaching
- Elite Soccer
- Go Devon! Newsletter
Newsletters acquired
- Footy4Kids
- Peak Performance
- Sports Injury Bulletin
Some previous clients
- NatWest Bank
- Mears Group
- Telford Homes
- Insinger Townsley
- Downing
See references here