Let's face it...

A recent social media post by an award winning photographer asked:

“Is it time to put your face on the cover of your business?”

My reply: “People buy from people. You should definitely put your face in your newsletter.”

In my inbox, nearly all my favourite newsletter writers have their pictures front and centre.

Tyler Denk, Ann Handley, Mike Katz and Ted Williams do this because they want me to know they are regular human beings and I can trust them.

I’m already bought into their words. The presence of their face reinforces the connection.

Top news brands from the FT to the New York Times strongly promote the faces of their top writers across their newsletter portfolios. Previously, all they got was a byline.

Real personalities with all their human authenticity and rough edges matter so much more as we enter a new era of online distrust.

They help brands, publishers and creators stand out and prove credibility in oceans of machine-created content and fake personas.

Your company branded email may succeed without a visible personality, but it would almost certainly do better with one, even more so in the future.

As a publisher or creator, or in fact any business that sells, you should be are synonymous with your content or product.

Show your audience who you are. They will read your emails more often and buy more products from you.

There's a lot to be said for a familiar face.

And………..here I am!

Yours in newsletters