Welcome to email selling — without the ick

Want more sales from fewer emails?

I'll be sending you weekly insights into how trust and engagement can make selling like rolling down a hill — instead of climbing up one.

and tips to get your newsletter opened, read and acted upon in an overcrowded inbox.

Here’s what you can expect from Champion Newsletters.

1. How to turn content creation into a flowing pipeline of fresh, compelling ideas that builds engagement week by week.

2. All the ways to get closer to your audience: storytelling, infotainment, emotion, personality, maximising feedback and habit-forming.

3. Case studies of newsletters I see using a trust-first and ick-free strategy, whatever they sell.

4. How I use this approach for my local leisure newsletter.

As you eagerly await your first issue, here are the topics that engaged readers the most in 2025.

A flood warning Clever, innovative copywriting engages deeply. Use it in your newsletter.

Let's face it... Many writers and editors ignore the importance of connecting to a human face.

People I know, like and trust It's not enough just to provide useful and relevant content. To stand out from the crowd you need personality.

Email news from brand-land A big brand is secretly trying its hand at newsletters. What's going on?

A beautiful way to sell pasties My pitch to a prospective client turned into a eulogy to newsletters. Well, they are beautiful.

Slick tyres, less friction Don't slow your reader down or worse, lose them with needless distractions.

Yours in newsletters,

P.S. You should receive Champion Newsletters direct to your inbox.

If not, try these 2 things:

1. Check your spam folder. If it's there, mark the email as "not spam".
2. If you're using Gmail, check the Promotions tab. If it's there, drag the email into your Primary tab.