If you break into smirk at behind the scenes antics of sporting folk and want a regular dose of humour, look no further than The Upshot. But as well as the giggles, this workmanlike newsletter has lessons for publishers on how to be entertaining, habit forming and unique.
To maximise free sign-ups, adopt these key design and copy writing tactics and features used by top newsletter publishers. 1. An attention-grabbing, benefit-driven headline With attention spans counted in milliseconds, your headline may be your only shot at persuading someone to take action, so it has to work hard. Strike