CN#24. User-first newsletters spearhead Community Impact's growth strategy
Clean, tightly written and edited newsletters spearhead Community Impact’s new growth strategy.
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CN#23. "No cops, courts or sports." Community Impact's audience strategy, business model, tech stack and growth plans
CN#22. Building a stronger future: How local newsrooms can harness email newsletters for revenue
From indie creators to international publishing groups, the email newsletter is gaining significant traction as a nimble, flexible and low cost publishing vehicle.
There's nowhere it's needed more than the local news sector.
CN#21. Lessons From Ann Handley, queen of newsletter engagement
Ann Handley has more than 42,000 newsletter subscribers. Her newsletter is a "letter" from one person to another.
CN#20. Hey DC by City Cast: There's more than one way to reinvent local news
When City Cast launched in October 2020, founder and chief executive David Plotz said he was on a mission to reignite engagement in communities through local reporting.
CN#19. FT Inside Politics: Like sharing a pint with a knowledgable friend
FT Inside Politics is written by Stephen Bush, the paper’s associate editor and columnist. The newsletter is part of a trial as a standalone newsletter and the results will be followed closely by international news publishers.
CN#18. The Upshot: Sports gossip you won't hear anywhere else
If you break into smirk at behind the scenes antics of sporting folk and want a regular dose of humour, look no further than The Upshot.
But as well as the giggles, this workmanlike newsletter has lessons for publishers on how to be entertaining, habit forming and unique.
CN#17. International news meets self-care and online shopping in Daily Skimm
NEWSLETTER DATA
FREQUENCY: Daily Mon-Fri, plus weekend round-up
TYPE: Consumer, women
PURPOSE: News for professional women, shopping
LAUNCHED: 2012
SUBSCRIBERS: 7m+
WORD COUNT: 1,234
SENT FROM: dailyskimm@morning7.theskimm.com
SUBJECT LINE: Daily Skimm: That bear's worth fourteen million
DESIGN: Powder blue, modern sans serif font, no
CN#16. Gardeners' World: Great newsletter, but the website hurts my head
NEWSLETTER DATA
FREQUENCY: Weekly
TYPE: Consumer, specialist
PURPOSE: Traffic generation
SUBSCRIBERS: Not disclosed, but see social media data (below) for an idea of scale.
WORD COUNT: 459
SENT FROM: Gardeners’ World. website@gardenersworld.com
SUBJECT LINE: Plants to prune now
DESIGN. Modular blocks, big colour pictures, professional graphics, sans serif
CN#15. Being human: A rare but significant personal touch from The Economist
NEWSLETTER DATA
TITLE: The Economist Today (Sunday edition)
FREQUENCY: Every Sunday
TYPE: News, consumer
PURPOSE: Engagement and sales
LAUNCHED: January 2022
SUBSCRIBERS: 1.5 million
WORD COUNT: 769
SENT FROM: Adam Roberts at The Economist
SUBJECT LINE: Russia’s population nightmare is going to get even worse
DESIGN: Clean and