How to sell with email — without feeling icky

STATUS: Consumer, weekday daily, free NEWSLETTER TYPE: Engagement PURPOSE: “Understand the most important news and ideas shaping the world every weekday morning in your inbox.” Target audience is "premium general interest and cross border thinkers”. LAUNCHED: October 2022 SUBSCRIBERS: Not disclosed. WORD COUNT: 2,049 SENT FROM: Semafor Flagship

Summary ◾️Donations and “pay what you can” options are increasingly popular additional income sources for newsletter publishers, alongside advertising, subscriptions and affiliate commissions. ◾️To promote these options, publishers use multiple price points, additional member benefits, emotional appeals, and highlight the positive effects of contributions. ◾️The trend can shift the publisher-reader